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Online Shoppers Are No Strangers to the Following Digital Marketing Ploys

Everyone loves splurging on online shopping, but you can do it in a smart way – without spending too much of your hard-earned money. While digital marketers will get you to try otherwise, you shouldn’t succumb to their marketing ploys. If you know what to look out for, you should have an easier time navigating these tricks, only spending your extra funds on worthwhile ventures.  Here are a few popular strategies below.

Becoming your default.

Online retailers know that it is easy for you to purchase if they offer to store your credit card number, offer a simplified mobile app, or offer a membership for cheaper or faster shipping. This website then becomes the first, and most often only, place you look for that must-buy. While there is no problem with you starting your search at a familiar site, be sure to comparison shop, too. That can save you a lot of money in the long run.

Emailing you with special deals.

If you sign up for updates from an online retailer, you can be sure that you will receive emails that tout sales and special deals only email recipients can access. But often these sales are either offered to everyone who visits the site or are not real sales at all. Cutting the price of an item by a few cents and then calling it a sale does not save you money. Again, comparison shopping before purchasing is the best approach. 

Creative use of technology and design. 

Online retailers use a variety of subtle techniques to get you to spend more money. These can range from using certain colors known to stimulate buying (like red and blue) to reducing load time of pages, which can hasten the buying process and move you more quickly to checkout. Many large retailers have also rolled out mobile apps that make it easy to buy on the go, when you are less likely to deliberate your choices and more prone to spontaneous shopping.

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